Girl Scouts Kicks Off Centennial with Debut of New Girl Scout S’mores™ Cookies


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GIRL SCOUTS IN THE HEART OF PENNSYLVANIA CELEBRATES 100TH ANNIVERSARY OF THE FIRST KNOWN SALE OF COOKIES BY GIRL SCOUTS

Girl Scouts Kicks Off Centennial with Debut of New Girl Scout S’mores™ Cookies

January 3, 2017—[HARRISBURG, PA] Girl Scouts in the Heart of Pennsylvania (GSHPA) announced today the movement-wide celebration of the 100th season of Girl Scouts selling cookies. A century ago, girls started participating in what would evolve into the largest entrepreneurial training program for girls in the world: the Girl Scout Cookie Program®, through which girls learn the essential skills they need to become effective leaders, manage finances, and gain self-sufficiency and confidence in handling money. To commemorate this banner year for the organization, the highly-anticipated Girl Scout S’mores™ cookies are now available, joining classics like Thin Mints and Trefoils.

The sale of cookies by Girl Scouts had humble beginnings, born as a way for troops to finance activities. The first known sale of cookies by Girl Scouts occurred in 1917, when the Mistletoe Troop in Muskogee, Oklahoma, baked cookies and sold them in its high school cafeteria as a service project. As the Girl Scout Cookie Program developed and evolved, it not only became a vehicle for teaching five essential skills—goal setting, decision making, money management, people skills, and business ethics.

“These aren’t just cookies,” said Ellen Kyzer, GSHPA’s President and CEO. “For the last 100 years, Girl Scouts have been building a better world for all of us using their cookie proceeds for community service projects and unique experiences like exploring the world! These opportunities are powered by Girl Scout Cookies and wouldn’t be possible without the support from our cookie customers.”

Girl Scout Cookies not only help Girl Scouts earn money for fun, educational activities and community projects, but also play a huge role in transforming girls into G.I.R.L.s (Go-getters, Innovators, Risk-takers, Leaders)™ as they learn essential life skills that will stay with them forever.

“Our Girl Scout alumnae, many whom are volunteers today, have rich memories of how their cookie experience impacted their lives,” said Kyzer. “We’ve heard memories about Girl Scouts in 1982 used their proceeds to fund a trip to Knoxville, Tennessee back in 1982 to explore new innovations at the World Fair and girls who set cookie goals to help them go on big adventures across the globe.”

 “Today, Girl Scouts are enjoying some of the same exciting opportunities girls experienced 50 years ago, but the program has evolved to include innovative technology that speaks to today’s girls,” explained Kyzer.

With the emergence of the Internet and rise of ecommerce, girls were eager to harness the power of technology to expand their communication channels. In December 2014, Girl Scouts responded by launching a safe and scalable, electronic addition called Digital Cookie™ platform. The new online expansion of the Girl Scout Cookie Program provided a platform for girls to market and sell cookies to customers online and via mobile.

Customers can purchase Girl Scout Cookies directly from a Girl Scout or troop during the 2017 Cookie Program. GSHPA’s Girl Scouts will begin their initial order taking starting Jan. 9th and booths are open for business from February 24-March 26, 2017. 100% of the net revenue raised through the Girl Scout Cookie Program stays with the local council and troops in GSHPA’s footprint.

To find cookie varieties available locally visit www.girlscoutcookies.org or download our free Cookie Locator app available via IOS® or Android®. To join or volunteer, visit www.gshpa.org.

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About Girl Scouts in the Heart of Pennsylvania

Girl Scouts in the Heart of Pennsylvania serves over 17,000 girls in 30 counties in central and northeastern Pennsylvania. GSHPA’s mission is to build girls of courage, confidence and character who make the world a better place.  We welcome all girls in grades K-12, as well as adults interested in volunteering.  For more information visit our Web site at www.gshpa.org or call 1.800.692.7816.

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